Black Friday is really worth the hype
The post-Thanksgiving shopping scrum is increasingly getting slammed by critics who say it’s not worth the hassle of crowds, lost sleep and sharp elbows lunging for early-bird specials and midnight doorbusters.
But if you’re comparing the prices with any other day of the holiday season, experts say Black Friday is the clear winner — even when it comes to shopping online.
Most consumers assume that the best deals on the Web are on Cyber Monday, which this year falls on Nov. 27, according to a recent survey by Adobe Digital Insights, which tracks online spending.
But “the problem with waiting for Cyber Monday is that a lot of the hottest products have sold out by then,” Tamara Gaffney, director of Strategic Insights at Adobe Analytics, told The Post.
Take the Xbox One S 500GB at Toys ‘R’ Us, which is selling for $189.99 on Black Friday, marked down from $279.99. The Fifa 18 video Xbox game that’s going for $29.99 is marked down from $59.99.
Target, meanwhile, is dangling a $250 gift card that comes with the purchase of an iPhone, while Lord & Taylor has a $29.99 special on women’s boots that ordinarily retail for $110.
“Retailers sell out in two different ways,” explains Gaffney. “They don’t have any more items or they sell out of a price that they could offer.”
Thanksgiving day sales can also be more robust as well, but for the shopper who spent the day with family instead of having purchases rung up, Black Friday is the best day to scoop up the deepest discounts, say experts.
“On Black Friday, there is so much pressure to advertise and show that you have the best prices,” said Brent Shelton, an online shopping expert with BFads.net. “So those prices better be good, whereas you don’t know what the sales are for Cyber Monday until the sale begins.”
The one exception to Black Friday’s price advantage over Cyber Monday is in the toy category, which excludes video games and consoles, according to Adobe.
Shoppers can expect to get the best prices — or a 19 percent discount on average — on toys on Cyber Monday, says Gaffney.
Adobe expects spending this season to generate 18 days worth $2 billion or more to retailers compared with just 8 such days last year.
That would amount to 13.8 percent growth in digital shopping, to $107.4 billion.