Amazon’s Creepy New ‘Alexa’ Feature Watches you Get Dressed
Now you can ask Alexa if this outfit makes you look fat.
The new $200 Echo Look device upgrades Amazon’s personal assistant to a personal stylist with a voice-controlled camera that lets you take full body shots and short videos to see if your look is on point from every angle. You can then save your outfits to the companion app to create your own lookbook – or maybe even plan out your work wardrobe for the week.
But the most fun feature might be the Style Check, which takes a cue from Cher Horowitz’s coveted computerized closet in “Clueless” that told the mallrat whether her looks matched. The Echo Look’s Style Check will compare two of your potential #OOTD photos, and Alexa will mine both machine learning algorithms and advice from real, human fashion experts to give you a second opinion on which one looks best. Alexa will make these sartorial decisions for you based on fit, color, styling and current trends, and the Style Check is supposed get even smarter over time based on your feedback and more input from Amazon’s fashion team.
The Echo Look has also been outfitted with built-in LED lighting and a depth-sensing camera that lets you blur the background, so your looks will really stand out in these photos perfect for sharing on Instagram.
The Echo Look also handles everything the original voice-controlled Amazon Echo does, like reading you audiobooks or the day’s news headlines, giving traffic and weather updates, setting alarms, playing tunes and controlling your smart home devices.
Fashionistas will have to request an invitation to buy the digital stylist for now, however. Amazon says that if selected, buyers will receive an email invite to purchase one when it becomes available.